Vacation® Sunscreen Narrative Instagram Post

(This is SPEC WORK, unpaid and unaffiliated.)

The client is Vacation® Inc, a premium sunscreen and lifestyle company that are known for their meticulous, detailed branding and "best-smelling" Classic Whip SPF 30. .
The product is the Vacation® Instagram account, which is full of delightfully strange long-form narrative posts that detail the hijinks that go down at the company's Miami headquarters.
The challenge is to deliver a 5-6 paragraph narrative social caption that tells readers the amusing story behind a sun-soaked photograph..
The insight is... Vacation®'s social posts are all about creating a second world of beach lounging and leisure, but it's mostly centered around the activities of at Miami HQ. By bringing in characters from outside the traditional sphere, the narrative can be made to feel more novel, more involved, and more fun.
The response...