Minor Figures email copy
(This is SPEC WORK, unpaid and unaffiliated.)
The client is Minor Figures, a London-based coffee and plant-based milk company, known for their colorful cartoon-laden packaging and a lifestyle that's "more funk than punk".
The product is MF's Barista Chai Concentrate, a warm and spicy blend of teas that pairs well with any snowy day.
The challenge is to write a holliday focused ~125-word email in MF's witty-but-relaxed conversational tone.
The insight is... Minor Figures is cool. They're chill, relaxed, and witty. This email should be the same; get in, slide a note under the door about a hip, cool, underground thing we know about, and stroll off with a wave. This should feel like learning about a secret coffee shop that's hidden in the back of a laundromat from your friend who goes places. And it's Christmas!.
The response...

(Brief provided by Word Tonic.)